Our Story

Fifteen Years In. Family All the Way Through.

Blazed Cannabis started the way a lot of good New Mexico stories do: with a family that cared more about doing something right than doing it big.

We’re a husband-and-wife team, and our two sons work alongside us. Between us we’ve spent more than fifteen years in the cannabis industry, long before the first recreational sale in New Mexico. When it came time to open our own doors, we didn’t look at downtown foot traffic or tourist corridors. We looked at home: Eldorado.

The Blazed family, James, Jennifer, Dominic, and Anthony, arm in arm under the shop sign
James, Jennifer, Dominic, and Anthony, out front.
James, Jennifer, Dominic, and Anthony under the Blazed signWatch Our StoryThe family and the shop, in their own words (1:15)
The covered portal walkway of the Agora Shopping Center in Eldorado, with the Blazed Cannabis sign hanging from the vigas
The Agora, under the portal.

Why Eldorado

Eldorado isn’t a stop on the way to somewhere else. It’s a community, and our customers are our neighbors. They’re the people we see at the Agora Shopping Center, at the farmers market, on the trails. That changes how you run a shop. You don’t sell somebody something you wouldn’t stand behind, because you’re going to see them again on Thursday.

Close-up of flower buds, purple and green with orange hairs

The Deli Counter Difference

We built our shop around a deli counter because that’s how flower deserves to be sold: in the open, weighed fresh, with a conversation attached. Whether it’s your first visit or your five-hundredth, somebody behind the counter will walk you through what’s on the shelf and why we chose it.

James, one of the owners, with his arms spread wide in front of the wall of flower jars
Fifteen-plus strains on the wall. Ask about any of them.

Come by and say hi. We’re the ones behind the counter.

  • James holding up a clear tub of flower at the counter
  • Jennifer at the computer in the back office
  • One of the sons helping a customer at the deli counter
  • One of the sons, arms crossed, in front of the wall of flower jars
  • Stephen, one of our budtenders, at the register with the wall of flower jars behind him
  • Van, one of our budtenders, standing in front of the wall of flower jars, gloves on

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